Mike Doohan sells safety
Just days after the launch of the Victorian motorcycle campaign the Motor Accident Commission of South Australia has embarked on a new approach to encourage motorcyclists to ride safely. The new campaign, created by Clemenger BBDO Adelaide, utilises Moto GP racing footage and demonstrates the real dangers riders face on the road due to roadside obstacles. As opposed to the previous campaign we featured the other day that has been upsetting many riders from around the world, we believe this one is money well spent. Not only does the footage make you stop and think, but using Mick Doohan is a stroke of genius. He’s an Australian legend and also a major role model to most of the target audience. Will this commercial change the speeding habits of riders and in turn save lives? We hope so, what do you think? Please comment below.