Bringing you the world's best cafe racers, trackers, scramblers, bobbers & custom motorcycles.

Think Biker Commercial


Posted on March 12, 2010 by Scott in Video. 10 comments

We have posted quite a lot of motorcycle safety commercials recently, including one from Australia, one from Norway and now here’s a pretty good one from Britain. The Department of Transport has launched this new ad created by London agency Abbott Mead Vickers BBDO as part of its THINK! campaign. This ad was inspired by research stating that drivers who personally know a motorcyclist are much more careful and aware while driving – so by using these huge Vegas style neon signs they make you feel like you know these riders. It made me think what my sign would say, maybe something like “extremely handsome, witty and suffers from a delusional disorder”. But seriously, would love to get your feedback on the commercial and whether you think it will be effective. Also check out the making of video if you are curious about how they did it. [Found on Rippin Kitten]