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Harley Davidson 883 Scrambler

Posted on November 8, 2010 by Scott in Scrambler. 21 comments

Only last week Harley-Davidson announced that they were planning to restructure the company and wanted to be quicker to market with new products. Well, young Italian designer Luca Bar has created this Harley Davidson 883 Scrambler concept that should be one such product.

Luca designed this scrambler with the European market in mind – he is Europeon after all. “The project gives a nod to the years when there were no major endorsements, the bike was the bike, one and good for all”, ready to adapt” says Luca. “The horses and the chassis are enough for the scope, the fork gets stiffer springs and at the rear longer units. The wheels 18″ front and 17” at the rear fit very Italian Pirelli Scorpion Sync and the secondary transmission needs to be a chain instead of a belt. The classic saddle and tank shape, form the overall look of the bike. The protagonist of the right side is the “line” of the exhaust, tall and straight, half-way between the European regularity bike and American Drifters.”

Although the Harley Davidson Scrambler has been done before, we love Luca’s understated design, ready for the buyer to stamp their individuality on it. What do you think? Is this concept a viable production bike for the Milwaukee brand, and more importantly would it sell?

[You can check out many more of Luca’s impressive concepts on his website Bar-Design.]

  • Ben

    This looks fantastic. I only wish HD had the imagination to actually build it! The Triumph Scrambler has been selling like crazy since it was introduced.

  • RD350

    I love the look … but I personally wouldn't buy it because I prefer much lighter bikes, especially when it comes to scramblers and motards.

    If Harley wants to get serious, they need to cut 100lbs off the Sportster. They also need to use higher quality suspension and brakes.

    Simply dressing up the old Sportster in yet another set of clothes is not gonna cut it.

  • I don't mind it and I really like the pipes. I understand the purpose of this as a blank canvas for the owner to customize to their heart's content. Which is what harleys are nomally about.

    I probably would have preferred a different tank though, it's still to "sporty"

  • D.

    It looks like a polar bear trying to disguise itself as a giraffe.

    "What? What are you lookin' at? You don't like my stripes?"

  • Frank

    You don't get a Scrambler just by puttin the Stockpipes a little higher (You will need more heatcover anyway). The saddle is a Triumph Scrambler one. I like the green colour, but the motor looks too bulky for a Scrambler. A parallel Twin or a single would look better on it.

  • JF Vicente from VD-Classic (FR) already produced a limited series of a scrambler based on the Nightster some years ago !
    See :

  • Alex

    I would love Harley to make a bike that is relevant to today's market, but this isn't it. For my money, the coolest Harleys are the old singles. While in recent history Harley has been a brand all about nostalgia, maybe it is time for the brand to have a game plan for when all the babyboomer drs, posing as hell's angles die off. A lighter weight bike might be the ticket.

  • @Alex: +1

  • Chris

    Harleys will NEVER speak to me regardless of what they might try to do. It's a nice idea I suppose, but who needs them? It'll be over priced and marketed to death. This style of bike doesn't belong to the weekend warrior set…so leave well enough alone.

  • if HD can get this within 20-25 lbs. of a Triumph, then they should go for it

  • KIK

    harley should stick to what they know, didn't the v-rod teach them a lesson? they should look into building a minimalist bike that could be upgraded with different options, but that's just my opinion..

  • Bill

    If they want something that will appeal to a wider market they should build this bike. Also an "Adventure Touring" (ala 1200GS, Super Tenre) bike based in the XR1200X

  • Ken

    Harleys don't go, they don't stop and they certainly don't handle. Taiwanese shocks, crap tires, plus, its waaay too heavy. That giant clam-crusher engine that puts out half the horsepower it needs to get out of its own way.

    This one 'looks' good, though.

  • HJ

    another opportunity to sell bolt on chrome garbage, but maybe not. Yuppie scum won't buy that. Too heavy not enough power to weight. JURP's cafe 250 will kick the crap out of that.

  • dave

    It looks liike the only hd I might consider buying.

  • Ben

    The Harley faithful would never go for it, and the scrambler crowd would look for something lighter and more authentic. I don't know why H-D can't build an updated XLCR (minus the fairing and tailpiece)–builders have proven that it would work, and the renewed interest in café racers is building the market. H-D's main concern, second to building and selling bikes, is preserving their restrictive brand identity. The scrambler is too far outside that brand, but I think an actual sporting Sportster with good parts, a Triumph or Norton-shaped tank and mild clip-ons and rearsets would push the brand just far enough. It would be the only Harley I'd want to buy.

  • Dan

    Another way to shine up a turd I guess…
    Serious? I know Harley has a brand and image to carry on, but if all their buyers are dying off, shouldn't they try to appeal to younger buyers? Wasn't Buell doing that? Harley needs DIFFERENT design. Not a bunch of new parts thrown at an OLD motorcycle. Just like their road racing program in the 90's… It was run by the bean counters and not the people who could get the job done. That's why they shelved it. An incredible effort though from the race crew and riders though… given what they had to work with. In business, you have to periodically re-invent yourself. Especially a business that has been around as long as Harley has. I always thought it was strange for a motorcycle company to have such an outdated product when their competetors were changing and updating every year. From a marketing and ROI standpoint, they did fantastic! But that wave is getting smaller and smaller. Maybe they could hire erik again? I would never buy a Harley product for just the reason pictured above. Apparently I'm still in the minority… but not for long.

  • Joe

    XLCH's were basically scrambler XL models… I don't hate it, but if you eliminated the bottom pipe and made it a 2 into 1 and stuck a 48 peanut and nightster styled rear fender, with more of a sparto rear light I think it would look a little better… not that it is bad as is. I agree it will be a hard sell to the traditional harley rider, unless it was priced so a younger crowd could afford it, I would not see it going anywhere even if it was kind of cool. Also, a new "sport" scrambler, Sportster frame would be better than modifying the rubber mount sporty to form, the new sportsters are about 100 lbs over the old (non rubber mounted) evos, and they were about 50 over the old Ironheads… getting it into the low 400's would be helpful for off roading on it.

  • JEB

    This is the bike I have been looking for from HD. I have an 09 KLR 650 and realy enjoy it. The HD Srambler is what I have been dreaming of for a long time. I beleave if HD decided to build the Scrambler HD would do a proper job of marketing the Scrambler and it would sell . But then again I did say IF. I know I would find a way to get one.

  • Larry

    When the idea of a sportster enduro first struck me I stumbled on Jim Stanton’s 77/Ironhead that he had  built some years ago. For some reason the idea of an early Sportster that are sitting idle in thousands of garages across the US just appeals to me as a really cool street bike.  Even though it might not perform like some of the hot KTM’s or Husky’s, what a cool way to cut around town and leave your Road King in the garage for  longer trips “am I right”?

  • Bu11et

    Would sell in the thousands…..