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‘95 Moto Guzzi 1100 – Moto Studio

Posted on August 7, 2014 by Scott in Café Racer. 16 comments


Some people are just destined to build bespoke motorcycles. Bruce McQuiston, owner of Moto Studio in Miami is one of those people. He has a background as a sculptor, race car driver and race car engineer – culminating in a perfect combination to build performance bikes that look great. After Bruce retired from car racing he discovered a love of motorbikes. His desire to build a bike for himself eventually morphed into building bikes for friends and then customers. McQuiston’s choice of motorcycles are classic Ducati’s and Moto Guzzi’s. “I admire many builders from around the world that work with other manufacturers,” explains McQuiston, “but for me, the bike needs to start with a soul.” So his latest build is this stunning 1995 Moto Guzzi 1100 called “Loca Moto” – and yes, this Italian has soul.


When Moto Studio build bikes they reduce the weight by as much as possible, then use a more comfortable suspension set-up which obviously results in better performance. They were able to shave shave nearly 100 lbs (45kg) off this Guzzi by losing everything that wasn’t needed (like the fairing), creating a lighter subframe and using carbon fiber seat cowl and fenders.


The bike was fitted with USD forks from a Moto Guzzi Daytona along with a steering damper from Ohlins. The rear suspension was upgraded with a 4 way Sachs racing damper that have separate high and low speed adjusters for both compression and rebound. Spring rates and damper settings were chosen to match the owner’s weight along with the revised weight of the bike.


The subframe was designed and machined from 6061 aluminum to work with the carbon fiber seat cowl. “As in all of our builds, the proprietary Moto Studio wiring harness is combined with switches and circuitry from Motogaget.” says Max. “This light weight combined with the optimized suspension and free flowing 1100 engine makes this bike a blast to ride. This bike makes all the right noises and turns heads where ever we take it.” What more could you ask for?

You can see more from Moto Studio on Facebook and Instagram.



[Photography by Peter Harholdt]

  • markyg888

    is it just me or does the wrap kinda ruin the look? matt black pipes would have been great. apart from that where do I sign…

    • TJ Martin

      In my opinion black pipes … matt or shiny [ oooh .. black chrome … now there’s the ticket ] would of made it look ‘ cleaner ‘ . But I wouldn’t go so far as to say the wrapped ones ‘ kind of ruin ‘ the look .

    • arnold

      You know, the wrap did not even cross into my limited mind until you had something to say about it. What I know about Gootzies you could put on the head a pin and still have a bunch of square dancing angels, a seven piece band and two callers spelling each other to keep it lively.

      The mono rear and it’s glamour lightened bling is something I have not seen before. Would I ride it? yup Would I be proud of it? yup Would I have ever thought of doing a bike this way? nope Thanks for sharing. ald

    • Ryan A Arends

      its not wrap. is actual house of kolor paint with satin finish. very expensive/… ask me how i know… oh yeah its’ my painter that did all the work. noluck13. rob pristau.

  • Luke

    The fact that I went to their website to see what their bikes cost probably means I can’t afford one… (no price listed). It does look like these bikes are short runs, not one-offs – which is cool IMO. I’m not a big guzzi fan (those sideways cylinders just look off to me), but I really like this style of build and admire their obvious skills. I really like their Ducati builds…

  • Fantome_NR

    About time we see some work from these guys! They have enough gorgeous bikes to grace these pages for days. Some of their work incorporates some truly advanced engineering tricks, especially for us Guzzi heads.

    Bravo, and best wishes for your continued success.

  • Bultaco Metralla

    I love Guzzis but this doesn’t connect to me, however,I love the craft, the engineering and the functionality. Maybe I’m just an old traditionalist still in love with his Le Mans III tricked out to look like a Mk I. I should never have sold that bike!

  • Junior Burrell

    Nice job on the fab and machining

  • In my head, this is the kinda bike a hit man would ride in a movie.

    • JamesM

      Yes (!) and the hit-man who would have this as their mount would need to also blend the relentless efficiency of Jean Reno in “The Professional” with the suave coolness of Tom Cruise in “Collateral”.

      • arnold

        Steve McQueen in ‘The Hunter’ ( sorry, just watched it again) might consider it for a put away baby present.

  • bsa

    Love the idea and the execution. 45 kg off sounds pretty impressive.

  • The flat black stealth look of the body work really sets off the big v-twin and makes it the focal point. I’ve always loved the massive look of the finned Guzzi oil sump.

  • JamesM

    “I admire many builders from around the world that work with other manufacturers,” explains McQuiston, “but for me, the bike needs to start with a soul.”

    When I read that, my first impression was that it was disparaging of other builders and brands; but what stayed in my mind was this idea of how a motorcycle rises from the lowly status of ‘tool’ to a point where it receives the breath of life.

    Take my 2013 Tiger 800, it, like my Mazda car, is a tool. And like the car the usefulness of its function is highly unlikely to ever evolve. It may develop personality as it wears,
    but even though using it certainly enriches my psyche, I don’t think anyone can
    envision it transcending its current karma. And no one, I think, attributes that to the ground of Hinckley, being any less hollowed then that of Coventry or Meriden; it is
    simply too new, and too compliant. To me then, this points not to lineage, but to something else… Something not designed, not engineered, because engineers are essentially mathematicians solving an equation, be it the unconstrained-by-history solution via Soichiro Honda or the brand-tending solution of Willie G. Davidson, they
    are still simply designing a tool, that serves a function. (Go-fast; go off road; look cool;
    go-fast off road, while looking cool…. You get the idea.) And, in modern memory, these solutions are always made within the sanitized parameters set by regulators and
    accountants. Hardly Garden of Eden, stuff. Which brings us to Pipeburn, and why even non-builders from the heart of blandness (aka, suburbia), such as myself, are drawn to custom bikes. And that is because even with marketing’s best efforts to
    convince us there is a distinction between brands, those differences really require the work of professional magazine reviewers to draw them out in comparison tests. But here, craftsman/artists take what was once a mass-produced tool and create an individual; a motorcycle that may share the same genus as other bikes, but will not be mistaken as being another bike. And so the artist creates. And this creation has the
    potential for life. But if it doesn’t live, then how can it have a soul? In his video interview “Smell of Oil”, Shinya Kimura said it correctly, when he said that a bike is, “incomplete until a person rides it.” So therefore the artist creates only opportunity; it is, use, which may imbibe the artist’s creation with soul.

    • arnold

      Lots of good points,allow me to riff a bit on some of them. Modern bikes: better than resetting the points or adjusting the mag every few hundred miles. Better than de coking every few thousand. Better than changing the oil every season no matter how much you rode it. Oil filters that filter. Tires that stay intact more than a thousand miles. Not carring a tire repair kit. A couple of hundred mile day doesn’t put you into traction. able to to run most any gasoline fuel you find, including water soaked ethanol blends. Readily available. Thank you for your time. (Soul Pffft:)

      • Yabesay

        If you think his bikes are sweet, you should see his sculpture!