Written by Martin Hodgson
In the post World War II period there were two types of people who rode a motorbike in America, outlaws and the police. But all that would change in 1963 when armed with his small Super Cub model, Soichiro Honda launched his campaign to win over the masses. The 12 year blitz that included sponsoring the Academy Awards convinced the US and the World that motorcycles offered a lifestyle they could aspire to. 50 years on and the success of the marketing campaign is obvious. The Super Cub has surpassed 60 million units and made Honda the world’s largest motorcycle manufacturer. But never could Mr Honda have envisaged his little Super Cub being converted into an outlaw in such a way as Minority Custom’s “The Eyes”.