By guest writer Ian Lee.
The Italian language is a beautiful thing. It takes words we would usually find dull, like four-door, snail and cheese, and turn them into quattroporte, chiocciola and formaggio. The problem is changing Italian words back into English, once translated you are left with a plain sounding term that doesn’t quite sound so sexy. When Deus US motorcycle design director, Michael Woolaway, needed a name for his new project, he settled on ‘Moto Grigio’. A passionate sounding name, until you discover it basically means ‘grey motorcycle’ in English. But this is definitely not your standard ‘grey’ motorcycle.