Back in 1954 Bell founder Roy Richter formed his first helmet out of fiberglass and named it the "500". That humble helmet was to change the entire modern motorsport helmet industry. Bell's 2010 Custom 500 range pays homage to these original classics, although luckily now they are designed with loads more protective technology. The '500' range are some of the coolest lids we have seen since the Steve McQueen replica that Bell released last year, and unlike the Biltwell helmets these are DOT-compliant. Most of the designs are limited editions and can be purchased through The Bell Store which post worldwide. The 'Bloodshot Eye' design in particular looks like it was inspired by legendary skateboard and rock poster artist Jim Phillips. Check out his amazing range of work if you appreciate this style of illustration.

These are the new mouthwatering 'Megaflake' Biltwell helmets. Biltwell says "The flake is much bigger and crisper, hence the Megaflake name. It's the same lightweight and comfortable shell but with a few significant upgrades. Vintage style chrome strip around the opening is pure class and only available on a Biltwell. The new liner now has detail stitching and contrasting ventilated panels in the top. The embossed goggle strap has a new shape and an improved snap". We love some of the names including Sunburst Orange, Root Beer Mega Flake Brown and my favourite Disco Gold. Unfortunately they are not safety approved and are supposed to be for novelty purpose only. To see the full range of tasty colours visit the Biltwell website. 

Everyone seems to be riding on the Steve McQueen gravy train these days. Why wouldn't they, his name sells better than sex does. Now Bell have released a replica of the helmet worn by the US Team in the 1964 ISDT (International Six-Day Trial) and the most famous member of this team was 'The King of Cool'. These classic Jet helmets are individually hand painted to order which explains the price tag of over $A600 (which is still a lot cheaper than a Ruby Atelier). They can be purchased through the english store Grand Prix Legends. 

I know what you're thinking. Why the hell would anyone trust their brain with a fashion label? Maybe because they don't have one. No seriously these helmets are made in collaboration with another italian company AGV that does have the brains to make a great helmet. Although they do look like they were designed for people with names like Maverick, Goose and Iceman. (That have the 'need for speed').

G-Star is another fashion label who has recently released a helmet. We really like their helmet. It has a classic retro look and hopefully well built like their jeans. Both are priced accordingly to their premium denim brands.

These have to be the sexiest helmets I have seen. They make me want to ride a bike... any bike. I think I would still look good wearing this helmet on a kids bmx. Of course you can find them at Deus or if you live outside Australia visit the Les Ateliers Ruby website. Who cares what the features are when they look this good...