It’s 2011 and the custom bike world is beside itself with the Yamaha-based creations of one Greg Hageman, a.k.a. ‘Doc’s Chops’. From what was previously a laughably bad Yamaha Virago, Greg had built a custom that seemed to have somehow made the bike look very, very cool. At around the same time, a young New Yorker called Maxwell Hazan wheeled his very first custom bike out of a small Brooklyn shop and we all know how that turned out – mainly due to the fact that a certain photographer had the wherewithal to recognise genius when they saw it. And the person responsible for taking the photos of these bikes that changed the custom scene for ever? Meet Florida’s Erick Runyon.