We don’t want to make a habit of featuring insurance company advertising, but you have to admit this is very compelling. The idea is that motorcycles don’t crash alone, so Allstate Insurance will be there to help you recover when and if you’re bike is involved in a crash – isn’t that nice. How many bikes do you think they crashed making this dramatic commercial? I bet it was a lot more than the five that made the ad.

Update: I just found this ‘making of’ video. Shows how they achieved the final result, also includes an extended version of the commercial.