Building a custom bike can be one hell of a challenge. And we’re not just talking about the skinned knuckles and cold nights with nothing but a greasy lump of metal to keep you warm. No, what we’re really getting at is the more intellectual aspects of a customisation. The seemingly simple decisions you have to make about what to do with the bike that will successfully take it from ‘hate’ to ‘great’. Having done this ourselves, we are all too familiar with just how infuriating choosing a seat, picking rubber, or routing an exhaust can be. Thoughts race through your head. “Is this a cliché… is it original… will it look cool?” These things can eat you alive if you let them, but then along comes a bike that slaps you right in your navel-gazing, self-important face. Cue the latest build from Rudy Banny’s Tattoo Project Custom Motorcycles. It takes no la-di-da, avanté garde approaches, yet like a simple slice of apple pie and ice cream, it totally manages to hit the spot.
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