Some of us dream of throwing in the towel on our day jobs to do what we truly love. Whether it’s building custom bikes, opening a café or just taking more time to focus on your family, it’s a fantasy that’s as common as slap bass in Seinfeld. But as with most things inline, there’s another option to consider. What if, instead of leaving one job for another, you just combined your passions and did both? Sounds impossible, right? Well don’t tell that to North Carolina’s Tattoo Projects, who are currently a successful advertising agency and a custom bike shop. It might seem crazy, but when you consider that they count Victory Motorcycles amongst their clients, you can kind of see the logic of it all. And what have they been up to when they weren’t standing around with whiskey and cigarettes Don Draper-ing? This is what.
Building a custom bike can be one hell of a challenge. And we’re not just talking about the skinned knuckles and cold nights with nothing but a greasy lump of metal to keep you warm. No, what we’re really getting at is the more intellectual aspects of a customisation. The seemingly simple decisions you have to make about what to do with the bike that will successfully take it from ‘hate’ to ‘great’. Having done this ourselves, we are all too familiar with just how infuriating choosing a seat, picking rubber, or routing an exhaust can be. Thoughts race through your head. “Is this a cliché… is it original… will it look cool?” These things can eat you alive if you let them, but then along comes a bike that slaps you right in your navel-gazing, self-important face. Cue the latest build from Rudy Banny’s Tattoo Project Custom Motorcycles. It takes no la-di-da, avanté garde approaches, yet like a simple slice of apple pie and ice cream, it totally manages to hit the spot.
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